Tucker Carlson's show on Twitter has secured its inaugural advertiser, Public Square, according to anonymous sources who spoke to CNBC.
Public Square is a shopping app that positions itself as a "starting point" for conservatives to engage with environmental, social, and governance policies. The app is a prominent player in the emerging parallel economy.
Since departing from Fox News in late April, Carlson has been hosting his show on Twitter, attracting millions of viewers. This recent advertising deal suggests that Carlson may be seeking to offer conservative advertisers a larger platform. Additionally, securing funding will be crucial for the expansion of his show.
Reports over the weekend indicated that Carlson and former White House adviser Neil Patel are in the process of establishing a new media company, utilizing Twitter as a launching pad. The new venture will build upon the longer versions of content that Carlson has been sharing on Twitter. Subscribers will gain exclusive access to material not available to the general public. Carlson and Patel have previously collaborated, co-founding the Daily Caller news organization.
According to The Wall Street Journal, the duo has already raised hundreds of millions of dollars to kickstart their new venture. The report also highlighted that they have assembled a team of financiers, lawyers, and media strategists to support the project.
Tucker Carlson's Twitter show, aptly named "Tucker on Twitter," has experienced tremendous success. The most recent episode, featuring alleged rapist Andrew Tate, garnered a staggering 75 million viewers. The show's debut episode, released in early June, has amassed over 120 million views.
With the addition of Public Square as an advertiser and the plans for a new media company, Carlson's presence on Twitter is poised to grow even further, providing a platform for conservative voices and expanding the reach of his show.
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