Barron Trump has reportedly been named as a director of a fledgling beverage venture, SOLLOS Yerba Mate Inc."
According to the Daily Caller, public filings in Florida and Delaware list Barron Trump among five directors of the company, alongside Spencer Bernstein, Rodolfo Castillo, Stephen Hall and Valentino Gomez, though FOX Business noted it could not independently confirm that the individual named is President Donald Trumps son. Bernstein and Hall are reported to have attended Oxbridge Academy in Palm Beach with Trump, suggesting the project may be rooted in a close-knit circle of young entrepreneurs rather than the usual cadre of political insiders.
Bernstein disclosed on LinkedIn that he is pausing his final semester at Villanova University to go all-in on the company, a move that underscores a willingness to embrace risk and private enterprise at a young age. Hall similarly stated on LinkedIn that he would be stepping away from his studies at Notre Dame to concentrate on building SOLLOS, signaling a serious commitment to competing in a crowded beverage market rather than relying on family name or political connections.
In his LinkedIn post, Bernstein described SOLLOS as a lifestyle beverage brand built around clean [and] functional ingredients, language that aligns with a broader consumer shift toward health-conscious products without demanding new government mandates or regulations. Hall has indicated the company intends to launch publicly in the spring, aiming to carve out space in a sector currently dominated by established players.
Regulatory filings cited by Newsweek show the company has already secured $1 million in capital, according to documents submitted to the U.S. Securities and Exchange Commission (SEC), a notable early fundraising milestone for a student-led venture. Yerba mate, the plant at the center of the brand, is native to Brazil and other South American nations and is typically brewed into a caffeinated tea, with the Guayak label currently commanding 86% of the North American yerba mate market, according to a January 2025 press release.
Trump is presently a sophomore at New York Universitys Stern School of Business, a fitting environment for honing the skills needed to navigate private markets and entrepreneurship.
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