Kamala Harriss political operation has quietly rebranded its main campaign-style social media presence from KamalaHQ to a Gen Z-flavored HQ, adopting the handle headquarters_67 in what critics are calling yet another awkward attempt to chase online trends rather than articulate serious policy.
According to The Post Millennial, the new handle appears to be a nod to a largely meaningless viral meme in which 67 became a throwaway catchphrase after a 2025 clip of a basketball player saying the number spread across youth-oriented platforms. The phrase carries no substantive political message, but the Harris team appears to be betting that mimicking internet culture will help her regain relevance with younger voters after her failed 2024 bid against President Donald Trump.
The shift was teased when the account, still branded as KamalaHQ at the time, posted a vague video promising that something would be happening tomorrow, without offering any specifics or policy content. Many observers initially speculated that the teaser hinted at a new electoral run, but the big reveal turned out to be nothing more than a cosmetic rebrand to HQ.
Harris later released a follow-up video to justify the change, presenting the move as a new digital hub for progressive activism rather than a serious political relaunch. KamalaHQ is turning into Headquarters. And it's where you can go online to get basically the latest of what is going on, and also to meet and revisit with some of our great courageous leaders, be they elected leaders, community leaders, civic leaders, faith leaders, young leaders, she said, leaning heavily on identity politics and activist buzzwords.
She closed the message with a familiar campaign-style sign-off, saying, I'm really excited about it.Sostay engaged and Illsee you out there. Thank you. The caption framed the project explicitly as a left-wing youth outreach vehicle, declaring, Welcome to Headquarters, the new Gen-Z led progressive content hub.
Politico has reported that the rebrand is part of a broader effort to pull Harris back into the national conversation after her defeat by President Trump, this time by partnering with the left-wing activist group People For the American Way. A memo outlining the relaunch described the page as a tool for mobilizing young people, signaling a continued reliance on digital activism and progressive messaging rather than a recalibration toward the political center.
Online reaction, however, suggests the strategy may be backfiring, with users openly mocking the 67 gimmick in the new X handle. One commenter responded bluntly, Putting 67 in the username girl pls be serious for one second.
Another user questioned the professionalism of the move, writing, I hope the 67 in the handle is for actual normal and professional reasons because it would be really embarrassing and unserious otherwise. A third critic pointed out that the meme-politics approach feels derivative, saying, headquarters_67 just pls stop and dont mix trends or memes with politics, it was unique and original when trump did it, now its just cringe.
Stung by the backlash, the account quietly altered its bio, dropping the line (Still) providing context and replacing it with Elon wouldnt give us @headquarters, an apparent attempt to retroactively justify the 67 add-on as a technical necessity rather than a forced meme. The defensive tweak only underscored how much energy the operation is pouring into branding theatrics instead of substantive engagement with voters.
This is not Harriss first attempt to latch onto Gen Z culture; during the 2024 campaign, the KamalaHQ account tried to ride the brat social media trend, a move that was widely derided as cringeworthy pandering. With the latest HQ makeover and meme-driven handle, Harriss team appears determined to double down on style over substance, even as many young Americans remain more concerned with inflation, public safety, and economic opportunity than with the latest viral joke.
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