In a bold move to spotlight the effectiveness of President Donald Trump's policies, the conservative nonprofit group Citizens for Sanity has launched a guerrilla marketing campaign in Washington, D.
C.
This initiative, unveiled on Thursday, lauds the President for his efforts in maintaining safety in the nation's capital and criticizes the left for what it perceives as hypocrisy regarding safety measures. The campaign's launch was accompanied by a statement obtained by the Daily Caller.
According to the Daily Caller, this campaign comes on the heels of a series of executive orders issued by President Trump. These orders established the D.C. Safe and Beautiful Task Force, aimed at revitalizing the capital, and declared an emergency to address crime.
Data from the Metropolitan Police Department reveals a 21% reduction in crime during the two weeks following Trump's August 11 intervention, compared to the same period in 2024. Citizens for Sanity, whose mission is to "highlight the importance of logic and reason" and combat "wokeism" and anti-critical thinking ideologies, has employed various advertising methods nationwide.
Their latest focus is on Washington, D.C., utilizing box trucks, billboards, and building projections to convey their message.
One of the campaign's ads, projected onto buildings, contrasts the alleged views of those opposing Trump's use of law enforcement with his own motivations. It reads, "The left: 'DC doesnt have a crime problem,'" followed by "President Trump: 'Ill make sure DC doesnt have a crime problem.'"
This imagery is set to be displayed on box trucks throughout D.C. on Thursday and Friday, expressing gratitude for the city's cleanup efforts.
Ian Prior, Executive Director of Citizens for Sanity, articulated the organization's stance in a statement to the Caller: "President Trump is holding D.C. criminals feet to the fire and Citizens For Sanity is proud to launch a campaign that proves strong leadership can keep communities safe.
While the Left politicizes public safety measures, President Trump is implementing common-sense policies that put patriotic Americans FIRST."
The campaign also features a digital ad that further critiques the left's approach to crime and safety. As per a transcript, the ad lists statements such as, "Dont lock up any of the violent criminals or drug dealers, they have rights too!" and "Stop complaining about the toilet paper being locked up at the grocery store."
It contrasts these with President Trump's decisive stance: "But President Trump said: Lock up the criminals! Clean up D.C.!"
The ad continues with a powerful message: "D.C. went from chaos to cleanup because Trump brought the hammer. Turns out crime in D.C. can go down when you have leadership with common sense and a spine."
Citizens for Sanity plans to extend this campaign through Friday, underscoring their commitment to promoting what they see as effective leadership and policies that prioritize the safety and well-being of American communities.
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