A recent poll conducted by Rasmussen Reports indicates a strong desire among Americans for Disney to revert to its traditional family-friendly content, rather than promoting sexualized themes.
The survey reveals that an overwhelming 71 percent of American adults believe Disney should focus on producing "wholesome programming," leaving the responsibility of educating children about sexuality to parents.
The poll, which surveyed 1,255 American adults between April 21-23, found that only 22 percent disagreed with this sentiment. Furthermore, 54 percent of respondents felt that the inclusion of LGBTQIA characters in Disney narratives was "not appropriate for children under 12." Conversely, 33 percent deemed it suitable, while 13 percent remained uncertain. The survey's margin of error is 3 percent.
Interestingly, the poll reflects a significant 20 percent shift in attitudes towards Disney's programming over the past two years, particularly regarding the inclusion of LGBTQIA characters in children's shows. In a 2022 survey, Rasmussen Reports asked 1,000 American adults whether the corporate emphasis on "inclusion" and "diversity" by companies like Disney was enhancing or deteriorating children's entertainment. At that time, 45 percent believed that "inclusion" was negatively impacting children's entertainment, while only 28 percent thought it was improving it.
This shift in public sentiment appears to be mirrored in Disney's box office performance. Recent films, such as "Elemental," which introduced a "non-binary" character, and "Strange World," which featured a same-sex teen romance, have underperformed. "Elemental" had one of the lowest openings in Disney's history, grossing a mere $29.6 million domestically, while "Strange World" also proved to be a box office disappointment.
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