A video from the World Economic Forum (WEF) Annual Meeting, featuring prominent figures discussing the environmental impact of coffee production, has sparked outrage among social media users.
The video, which has since gone viral, features Swiss Banker Hubert Keller discussing the carbon footprint of the coffee industry.
The video, shared on a social media platform, has garnered over three million views and a multitude of comments. In the video, Keller highlights the significant amount of carbon dioxide (CO2) emissions produced by the global coffee industry. "Basically, the coffee that we all drink emits between 15 and 20 tonnes of CO2 per tonne of coffee. So we should all know that this is every time we drink coffee, we are basically putting CO2 into the atmosphere," Keller stated.
Keller also pointed out the environmental impact of monoculture, a common practice in coffee production. "Most of the coffee plantation most of the coffees produced through monoculture, and monoculture is also affected by climate change. The quality of these nature assets is deteriorating quite rapidly," he added.
The Swiss banker also suggested that the coffee industry, a "$250 billion market globally," could be restructured to be more environmentally friendly. He noted the need to address the fact that "most of coffee growers live below the poverty line."
Tech journalist Tim Hinchliffe, who originally posted the clip, interpreted Keller's comments as a threat to the livelihoods of coffee growers by large corporations. "They're going after coffee farmers. When he says production is fragmented, he's saying it has yet to be captured by corporations & centralized. The coffee farmers in the globalist-termed 'global south' are to be stripped of their livelihoods in the name of climate justice," Hinchliffe posted.
Hinchliffe further criticized Keller's comments, stating, "He's putting a guilt-trip on coffee drinkers for supporting poor coffee farmers because they don't know any better in their monoculture endeavors. It's all a power grab to seize land and the means of production to carbon tax you and I to oblivion."
Other social media users criticized Keller for discussing the environmental impact of coffee, viewing it as an attempt by climate activists to regulate a beloved commodity. "Now they're coming for your coffee," wrote one user, echoing Hinchliffe's sentiments.
Author and scientist Gad Saad responded sarcastically to Keller's comments, suggesting a list of extreme measures to help the environment, including celibacy, a tofu diet, and euthanizing pets.
Conservative columnist Tim Young criticized the WEF, stating, "Now, the WEF clowns are claiming that coffee is bad for the environment. You'll have nothing and you'll like it."
Australian politician Malcolm Roberts also rebuked Keller and the Davos elites, stating, "Hands off our coffee. The elitists at Davos love to chat about restricting travel while comparing the private jets they flew in on. They push EVs, yet the Davos limos are fuel powered. The forum sessions openly plot to reduce animal farming and fishing, yet they dine on the finest steak and seafood. Where do we draw the line?"
Roberts further criticized the WEF, stating, "It's all part of the plan to make you feel guilty for existing and change purchases to products owned by the WEF-connected billionaires. Reject the CO2 Climate scam. One Nation is hugely pro-human and anti-WEF."
Conservative influencer ALX questioned Keller's own carbon footprint, asking, "How much CO2 is this idiot emitting into the atmosphere?"
Earth science researcher and self-described climate "realist" Dr. Matthew M. Wielicki also criticized Keller, stating, "You need to stop drinking coffee... So, Swiss banker Hubert Keller can fly another 4 miles in his private jet."
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