A recent Bud Light commercial has sparked criticism and mockery from consumers, who see it as a metaphor for the beer brand's decline.
The advertisement features a woman calmly eating watermelon while a powerful storm wreaks havoc around her. The caption, "It's fine, this is fine," seems to mimic the popular meme of a dog sipping coffee while his house burns down. Twitter users were quick to point out the resemblance and drew connections to Bud Light's fall from the top 10 beers list.
One user joked that the commercial provided an inside look at Bud Light's corporate office, where representatives would say, "It's fine, this is fine!" Another user suggested that the marketing team might be feeling the pressure since Dylan Mulvaney's departure. The general sentiment on Twitter was that Bud Light's decline in revenue, nearly 30% down, indicated that the company had hit rock bottom.
While some users found amusement in Bud Light's struggles, others criticized the brand for not abandoning what they called "woke nonsense." One user sarcastically tweeted, "It's so much fun watching Bud Light get dragged in every ad. But they still won't abandon the woke nonsense. Keep after em' boys."
Bud Light's attempt to rebound on Twitter with a GIF of someone opening a can of Bud Light and the caption, "The best beer is an open beer," was met with further scorn. Commenters pointed out the declining sales and market share, suggesting that any other beer would be a better choice.
One user even wrote a letter to the company, offering advice on how to recover from their "flat spin." The letter emphasized the importance of listening to customers' opinions and not straying too far from the core product. It concluded by urging Bud Light to sincerely consider the customers' perspective.
Not all comments were focused on giving advice; some users proudly declared their intention to avoid Bud Light altogether. One user suggested that selling off the company and bringing in new leadership was the only way out of the current situation.
CNN took to the streets of Nashville, Tennessee, where country music stars Garth Brooks and Kid Rock have found themselves on opposite sides of the culture war surrounding Anheuser-Busch, the parent company of Bud Light.
Some interviewees criticized Bud Light's past partnership with Dylan Mulvaney, a transgender influencer who was featured on commemorative beer cans celebrating "365 Days of Girlhood." They expressed concerns about such messaging being forced upon them and their grandchildren.
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