A popular podcast host, Joe Rogan, has criticized companies that have suffered massive boycotts due to their "woke" agenda.
During a conversation with stand-up comedian Theo Von, Rogan expressed that people have had enough companies "shoving this down everybody's throat."
Rogan cited Target as an example, stating that the company "lost billions of dollars because they tried to have this Pride selection." He explained that Target had "all of these Pride children's shirts."
Additionally, he mentioned the controversy surrounding Bud Light's partnership with TikToker Dylan Mulvaney, which involved creating a promotional can to celebrate the influencer's 365th day of "girlhood." According to the New York Post, this move cost Anheuser-Busch, Bud Light's parent company, $27 billion in market value as of June 2nd, making May the third-worst month ever on record for the classic beer company.
Rogan expressed his disbelief at the situation, stating, "Can you imagine you're just gonna send a f**king can to SOME confused person that 'Day 365 of womanhood' and you send that person a f**king can with their face on it and your company loses $20 billion? That is wild s**t man."
He went on to criticize the "weirdness" of the people trying to change the way people view sexuality and gender, stating that they are "proselytizing." Rogan concluded by saying, "There's a lot of f**king real weirdness with this group of people that is trying to change the way people view sexuality and gender. They're proselytizing."
Target faced controversy when it was discovered they were selling "tuck-friendly" swimsuits. It was later revealed that the retail giant had partnered with a Satanist designer to work on their pride line. Following the backlash, Target moved the Pride items to the back of the store and removed some things altogether. As of Friday's close, Target has lost $15 billion in market share.
Rogan's comments reflect a growing sentiment among some individuals who feel that companies are pushing a "woke" agenda too aggressively. The backlash against such companies has resulted in significant financial losses, as seen in the cases of Target and Bud Light.
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