A feminine hygiene product maker has come under fire for referring to women as bodies with female sex organs in a pamphlet titled Always Puberty and Confidence Guide for Parents and Carers."
Megyn Kelly, a journalist, took to Twitter to express her displeasure, stating, Dear Always: we are not bodies with female sex organs. We are WOMEN. GIRLS. And we are the only ones who get periods and buy products from your pathetic, dehumanizing, and apparently misogynistic brand. Got it?
The pamphlet, which includes an explainer on Change during puberty, is handed out together with puberty kits that include period pads and panty liners in specially marked packages that the brand sends to schools. Always neglects to use the word girls or daughters instead frequently referencing young people or child in the pamphlet.
Its important for all young people to understand about puberty and periods from an early age, to prepare them for the changes they, or someone they know, will experience, the pamphlet reads.
The pamphlet also advises, Encourage your child to change their tampon every 4 to 8 hours. If your child sleeps longer than that, its better to wear a pad,
Kellys reaction on Twitter was met with support from other users, with some calling for a boycott of the brand. One user wrote, They will no longer be a leading sanitary products brand after this, while another added, Women products, not bodies with female sex organs.
Always parent company, Procter & Gamble, has not yet commented on the matter.
This incident is the latest in a series of culture wars surrounding the hot-button issue of sexual and gender identity. Bud Lights recent marketing partnership with transgender social media influencer Dylan Mulvaney sparked an angry backlash, leading to declining sales of the Anheuser-Busch brand.
Similarly, Target, the nationwide retail chain, has lost $10 billion in market valuation over the last ten days as the popular retailer continues to face backlash over its Pride-themed clothing line for children. Kohls is the latest big retailer facing calls for a boycott after shoppers found gay Pride gear for babies with some calling it time for a Bud-Lighting.
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