Bud Light, the popular beer brand, continues to face backlash for its recent marketing decisions.
Over a month ago, the company was criticized for featuring transgender figure Dylan Mulvaney in its advertisements. The negative sentiment appears to persist, as evident from the comments section on social media platforms.
Recently, Budweiser, another beer brand under the Anheuser-Busch umbrella, shared Instagram posts showcasing limited-edition beer cans with the iconic Harley-Davidson logothe posts aimed to celebrate the collaboration between two American legends. However, instead of generating positive feedback, the comments section was filled with criticism and calls for accountability.
"Damage control," wrote one user in response to the post, highlighting the skepticism towards Budweiser's intentions.
Another commenter suggested an apology, implying that acknowledging the previous controversy might be necessary for the brand's redemption.
The dissatisfaction with Anheuser-Busch's decision-making extended to the perception of their other brands. One person stated, "Until Anheuser Busch comes out and openly admits it was a clear mistake they made, they will continue to fail."
A Harley-Davidson owner expressed their disappointment, vowing not to purchase Budweiser anymore, further indicating the negative impact of the previous controversy.
Another commenter echoed the sentiment, claiming that associating the brand with an American icon like John Wayne would not be enough to repair the damage.
Amidst this ongoing backlash, it is interesting to note that Bud Light's recent Instagram posts have disabled comments entirely. This move suggests a deliberate attempt to avoid further negative interactions with consumers.
Consumer discontent has been evident since the initial uproar surrounding Dylan Mulvaney's promotion. The negative sentiment continues to impact Budweiser's marketing efforts, as evident in the criticism of its collaboration with Harley-Davidson.
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