Bud Light and its parent company, Anheuser-Busch, continue to come under fire for the controversial ad campaign that featured a trans influencer.
No one can forget Kid Rock using his Bud Light for target practice. However, one bar is standing loyally beside Bud Light.
The Fairfax Bar & Grill is located in Bloomington, Indiana. Theyre backing the beer brand and willing to lose customers because of it. Customers that are intolerant regarding the subject are being kicked out.
The discussion regarding the companys collaboration with Dylan Mulvaney. Two marketing executives have taken leaves of absence. According to Newsweek, New sales figures released by NielsenIQ and Bump Williams Consulting, originally cited by trade newsletter Beer Marketers Insights, indicate an average sales revenue drop of 17 percentincluding a decline of 21 percent in the week ending April 15, which exceeded the week prior by 10 percent.
The bar voiced its opinion in a Facebook post. The Facebook post says the bar is open to healthy debate, but they are sick and tired of all the hate. Because of that, the bar says that anyone stating their concerns about the issue will be asked to pay their bill and then leave the bar. The post went on to state that the bar doesnt care about cans or partnerships with people and that everyone is welcome in the bar regardless of how they identify.
The bar owner said its common for patrons to talk about controversial topics, including politics. However, he says that this topic has taken a nasty turn. According to Newsweek, he said, They have all been verbal, nonviolent altercations involving hot-headed, macho dudes who were picking fights and calling names across the bar. Bartenders eventually became uncomfortable.
As a result, the business has lost customers, including many loyal customers and other nearby business owners. However, the business owner says he sees a few new customers trickle in.
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