In a surprising move, Maxim magazine, a prominent men's lifestyle publication, has publicly endorsed former President Donald Trump for the 2024 presidential race.
The endorsement was announced via a social media post that simply stated, "Maxim endorses Donald J. Trump for President." The post has since garnered over 23,000 likes, indicating a significant level of support among the magazine's readership. The magazine has yet to elaborate on the reasoning behind its endorsement.
According to Fox News, the top comment on the endorsement post reads, "And you just lost zero fans. Probably gained some." This suggests that the endorsement may have bolstered the magazine's popularity among its readers. Maxim, established in 1998 by Felix Dennis, prides itself on "catering to the modern man with content that promises to seduce, entertain and continuously surprise readers." The magazine, now under the ownership of American company Biglari Holdings, reached its zenith in the early 2000s with a subscription circulation surpassing 2.5 million readers.
During Maxim's heyday, it faced stiff competition from rivals such as GQ, which sought to appeal to younger audiences. The magazine has since changed ownership multiple times, with founder Felix Dennis initially selling it for a staggering $250 million. Maxim's current editor-in-chief is Sardar Biglari.
Maxim has primarily transitioned to a digital platform, although it continues to produce bi-monthly print copies for its subscribers. The magazine's "Hot 100" list, featuring celebrities like Sydney Sweeney and Elizabeth Hurley, was released approximately two weeks ago.
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