In a recent development, the reelection campaign for President Biden has unveiled a new advertisement, narrated by renowned actor Robert De Niro, that paints a stark picture of former President Trump as an "unhinged, power-hungry candidate."
The advertisement, aptly named "Snapped," is a part of the campaign's $14 million media buy for May. It is set to air on general market television, digital platforms across key battleground states, and national cable television.
In the ad, De Niro provides a scathing critique of Trump's previous tenure as president, saying, "From midnight tweets, to drinking bleach, to tear-gassing citizens and staging a photo-op, we knew Trump was out of control when he was president, and then he lost the 2020 election and snapped. Desperately trying to hold on to power. Now hes running again, this time threatening to be a dictator, to terminate the Constitution."
The ad also features a clip of Trump stating that if he fails to secure election, it will result in a "blood bath." This remark was initially made by Trump in relation to auto imports, arguing that Biden's reelection would negatively impact the sector. He later repurposed the phrase to describe the border situation.
"Trump wants revenge, and hell stop at nothing to get it," De Niro asserts in the ad.
The Biden campaign maintains that the ad underscores the stark contrast between Biden and Trump as the November election approaches. "This ad lays out the clear contrast voters will see a month from now when Trump stands on the debate stage next to Joe Biden: Trump is running to regain power for himself, Joe Biden is running to serve you, the American people," said Biden campaign manager Julie Chavez Rodriguez.
This focus on battleground states by the Biden campaign coincides with a recent Bloomberg/Morning Consult poll that shows Trump leading Biden by 4 points in several of these crucial states. Nationally, Biden trails Trump by 1.1 percentage points, as per an aggregation of polls from Decision Desk HQ/The Hill.
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