In an unexpected turn of events, boxing legend Mike Tyson is set to face off against social media sensation Jake Paul in a live match on Netflix, scheduled for July 20 at the Cowboys' AT&T Stadium.
The news was confirmed by Netflix via a tweet on Thursday morning, accompanied by a 19-second promotional video featuring Paul arriving on a rooftop by helicopter to confront Tyson.
The announcement has sent shockwaves through the sports and entertainment industry. Paul, a 27-year-old former Disney star turned social media influencer, has managed to carve out a niche for himself in the boxing world, earning him a match with Tyson, widely regarded as one of the greatest boxers of all time.
Tyson, now 57, is a far cry from the man who notoriously bit off Evander Holyfield's ear in 1997. His decision to return to the ring, particularly to face Paul, has been met with astonishment.
The match also marks Netflix's maiden venture into combat sports, following their successful live streaming of Chris Rock's comedy special "Chris Rock: Selective Outrage" in March 2023. The special set a streaming record, earning recognition from Nielson as the most streamed event at the time.
The Tyson-Paul match is expected to draw significant viewership. Tyson's last fight, an exhibition match against Roy Jones Jr., reportedly attracted over 1.6 million pay-per-view purchases, according to Tyson's promoter in a statement to USA Today.
Paul, too, has proven to be a considerable draw, transforming what was initially dismissed as a laughable boxing career into a serious act. His previous match against Tommy Fury reportedly garnered over 800,000 pay-per-view purchases, although some have questioned the accuracy of this figure.
This event signifies a monumental shift in sports, culture, streaming, and sports business, with potential far-reaching implications. Questions are being raised about the public's interest in watching a 57-year-old legend battle a 27-year-old influencer. The attention this fight receives and the subsequent cultural response could provide valuable insights into the current state of the sports and entertainment industry.
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