In an intriguing revelation, a recent study has found that Democrats are more likely to use streaming services than Republicans, with members of the liberal party outpacing their conservative counterparts on nearly all major streaming platforms.
According to the 2023 data from the top eight streaming platforms in the United States, Democrats held subscriptions on seven of them, surpassing Republicans by at least 5%. While the disparity in viewership is not overwhelming, it is a noticeable trend across these platforms.
The most significant gaps were observed on Netflix and Hulu. On Netflix, 68% of Democrats were found to be active viewers, compared to 58% of Republicans. Similarly, Hulu reported a 44% viewership rate among Democrats, as opposed to 33% among Republicans. However, the most substantial difference was seen on HBO's MAX service, with 33% of Democrats using the platform, compared to a mere 20% of Republicans.
This data was part of a national consumer study conducted by MRI-Simmons and analyzed by Variety. Interestingly, the study revealed that one streaming platform, Paramount Plus, was more favored by conservatives. In 2023, 24% of Republicans used Paramount Plus, while only 22% of Democrats subscribed to the service.
The survey did not provide reasons for the preference of one streaming service over another. However, it is worth noting that Paramount Plus holds the rights to the popular drama series "Yellowstone."
According to Time, the series enjoys high viewership in cities such as Dallas, Oklahoma City, and Fort Myers, Florida. The show's significant crossover with the outlet Country Living was also highlighted.
Taylor Sheridan, co-creator of "Yellowstone," recently appeared on "The Joe Rogan Experience" and shared his perspective on the political divide in the country. "It's fascinating the language is being reinvented before our eyes there's all these new words that are just meant to keep one person from disagreeing with another person's position," Sheridan stated.
Sheridan then quoted a passage he had read about the widening gap between liberal and conservative viewpoints. "The liberal point of view was that crime and all these social ills ... it was a, so it's a social construct, and that if you could find a way to level the playing field for everybody that crime would be eliminated all these issues would go away," he said.
He continued, "The flip side of that is the conservative view, which is there's evil in the world [and] there's good in the world. We're going to try and manage the evil as best we can and create an opportunity for people to succeed or they can f**k up and best of luck."
Sheridan concluded by saying, "One side seems naive, one side seems extremely harsh, but those are the beliefs and that side can never compromise with this side and vice versa because you're abandoning your own ideology."
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