The technological marvel of artificial intelligence is making waves across various industries, and now it's set to bring back the King of Rock 'n' Roll himself, Elvis Presley.
As reported by Variety, Presley is scheduled to return to the stage as a life-sized AI hologram for an immersive concert in London this November. The show, organized by Layered Reality, a company specializing in immersive tech-based entertainment, will subsequently tour major cities worldwide.
The concert, dubbed the "Elvis Evolution" experience, aims to recreate the electrifying experience of seeing Elvis perform live. "The show peaks with a concert experience that will recreate the seismic impact of seeing Elvis live for a whole new generation of fans, blurring the lines between reality and fantasy," states the show's official website.
The technology behind this immersive experience combines augmented reality, theatre, projection, and multi-sensory effects to simulate the concerts of yesteryears. The goal is to bring fans as close as possible to the experience of seeing the rock 'n' roll legend perform live. "Elvis fans can look forward to a memory-making experience like no other. Through AI and groundbreaking tech youll be able to witness iconic Elvis performances as if you were really there, and celebrate defining moments in Elvis Presleys extraordinary life and career," the website further elaborates.
The immersive experience doesn't end with the concert. Fans can continue the celebration at an Elvis-themed bar at the venue, complete with live performances.
This innovative use of AI is the latest instance of the technology revolutionizing the entertainment industry. It has even been used to resurrect long-deceased actors and musicians. For instance, James Dean, the iconic movie star who tragically died at age 24 in 1955, was brought back to life through AI for a film titled "Back to Eden."
Marva Bailer, an AI advisor, told Fox News Digital that AI offers a unique way to preserve the memories of stars who left us too soon. "For stars who have had their life cut short, AI is definitely an opportunity to bring them back from the dead and they can be [re]created as a new performance, which really could just build on their legacy," she explained.
However, the use of AI in this manner has sparked controversy. Some, like Dolly Parton and Whoopi Goldberg, have expressed their reservations about the technology. Parton, during a press conference reported by The Independent, said, "I have to decide how much of that high-tech stuff I want to be involved [with] because I dont want to leave my soul here on this Earth." Goldberg, on the other hand, has been vocal about her opposition to being turned into a hologram, a stance she has maintained for 15 years.
Despite these concerns, the trend of using AI to recreate performances continues to grow. Bands like ABBA and KISS have already transitioned into digital avatars to entertain their fans. As the technology evolves, it will be interesting to see how it further impacts the entertainment industry.
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