Anheuser-Busch, the company known for its iconic Bud Light beer, has come under fire from an heir to the Anheuser-Busch fortune for tarnishing the company's image.
In a recent interview with TMZ, Billy Busch expressed his disappointment with the company's decision to partner with transgender activist Dylan Mulvaney.
Busch, who comes from a long line of patriotic and conservative ancestors, believes that his family would be rolling over in their graves at the sight of Mulvaney's face plastered on Bud Light's signature blue beer cans. He emphasized that his family loved this country and what it stood for, but they believed that issues related to gender identity and sexual orientation were personal matters that should not be pushed into people's faces.
According to Busch, Anheuser-Busch's success was built on his family's marketing expertise and their understanding of the core customer base. He argued that the company's decision to feature Mulvaney on their beer cans betrayed the values and preferences of their loyal blue-collar customers. Busch stated, "People who drink beer, they're your common folk. They're the hardworking blue-collar workers who want their beer to be truly American and patriotic."
TMZ's Harvey Levin disagreed with Busch, suggesting that Bud Light is facing a boycott because its customers are prejudiced against the LGBTQ+ community. However, Busch stood his ground, refusing to concede that featuring Mulvaney was a wise marketing decision. He believes that the last thing Bud Light's customers want is a beer can with a message that they perceive as being pushed down their throats.
The consequences of Anheuser-Busch's decision have been significant. The company experienced a brutal second quarter in the U.S., losing its position as America's No. 1 beer. Additionally, the company has suffered a revenue loss of approximately $400 million and has been forced to lay off hundreds of corporate employees.
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