Cracker Barrel has recently removed the Pride page from its website, a decision that comes amidst ongoing criticism of its rebranding efforts.
The page, which previously declared the company's initiative to "bring the porch to Pride," now redirects users to a section titled "Culture and Belonging." This updated page emphasizes the company's commitment to hospitality, stating, "At Cracker Barrel, welcoming people has always been at the heart of who we are. When we take care of one another, we are able to take even better care of the people who walk through our doors.
As reported by The Post Millennial, this change follows heightened scrutiny over Cracker Barrel's branding strategies, particularly from conservative circles. Critics have drawn attention to the company's historical support for LGBTQ causes.
Robby Starbuck, an anti-DEI activist, highlighted on social media that Cracker Barrel has previously collaborated with the Human Rights Campaign (HRC), a group known for its progressive stance on LGBTQ issues. Starbuck noted, "Cracker Barrel worked with the far left HRC organization and reportedly sponsored HRC events for 10 years. They even brought an HRC representative to their Tennessee HQ to do a pronoun and transgenderism training. Weve included photos of this in the video.
As a reminder, the HRC supports child sex changes and men in womens bathrooms. They work to normalize/legalize both things and they work to force transgenderism in the workplace."
In response to these claims, Cracker Barrel clarified to Fox News that it has not been involved with the Human Rights Campaign Index or maintained any affiliation with HRC for several years. The company initially faced backlash after attempting to introduce a modern logo, which was perceived as a departure from its traditional branding.
This move drew criticism from across the political spectrum, leading Cracker Barrel to revert to its original logo.
In a statement on X, the company expressed gratitude to its patrons, saying, We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our Old Timer will remain.
The statement further emphasized the company's dedication to its roots, asserting, At Cracker Barrel, its always been and always will be about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon.
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