In the wake of criticism surrounding their latest advertising campaign featuring Sydney Sweeney, American Eagle issued a succinct response on Friday.
The campaign, which has faced backlash from online detractors, was accused of being overly sexualized and criticized for allegedly emphasizing Sweeney's appearance as a white, blonde, blue-eyed woman. Some critics went so far as to describe the campaign as employing "Nazi dog whistles."
According to the Daily Caller, American Eagle reiterated the campaign's tagline, which appears to have sparked the controversy. "'Sydney Sweeney has great Jeans' is and always about the jeans,'" the company stated on Instagram, emphasizing the focus on their product rather than the model's appearance.
The advertisement, which features Sweeney in a sultry portrayal, includes a clip where she cleverly plays on the words 'jeans' and 'genes.' "Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color," Sweeney explains in the ad. "My jeans are blue."
American Eagle's statement was unequivocal in its support for Sweeney and the campaign's message, dismissing the backlash with confidence. "Her jeans. Her story," the brand declared in a social media post, underscoring their commitment to celebrating individuality and self-expression through fashion.
They further asserted, "Well continue to celebrate how everyone wears their AE jeans with confidence, their way," and concluded with the inclusive message, "Great jeans look good on everyone."
As the controversy unfolds, Sweeney has remained silent, opting not to address the social media criticism directed at her. The actress appears to be taking the high road, allowing the brand's statement to stand as the definitive response to the detractors.
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