Jake Tapper, a prominent figure in the media landscape, has been making the rounds to promote his latest book, which delves into President Biden's mental decline.
Despite his efforts, Tapper's CNN show has not seen a corresponding increase in viewership. In fact, the ratings for his program in May were the lowest they have been since 2015. This raises the question of whether Tapper's book and the claims within it are inadvertently damaging his reputation and viewership.
According to Gateway Pundit, Tapper's book, co-authored with Axios reporter Alex Thompson, is titled "Original Sin: President Bidens Decline, Its Cover-Up, and His Disastrous Choice to Run Again." Released in May, the book has stirred the media pot with allegations that the Biden administration has been concealing the truth about the President's cognitive abilities.
Despite the buzz surrounding the book, Tapper's CNN show, "The Lead with Jake Tapper," has not benefited from the increased attention. The show averaged 525,000 total viewers from April 28 through May 25, marking a 25% decline in audience compared to the same period last year.
Tapper's extensive promotional tour for the book has included appearances on various podcasts, talk shows, and cable news outlets. However, this media blitz has not translated into higher ratings for his show.
The irony is palpable: Tapper's attempt to distance himself and the media from the Biden narrative may be backfiring, as it serves as a reminder of the media's role in the controversy.
The situation highlights a broader issue within the media industry, where accountability and transparency are often called into question. Tapper's book tour and the subsequent media coverage have not only failed to boost his show's ratings but have also sparked discussions about the media's responsibility in reporting on political figures.
As Tapper continues to navigate the fallout from his book's release, the implications for his career and the media's credibility remain to be seen.
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