In a recent opinion editorial by Brandon Morse for RedState, the author explores the shifting landscape of celebrity influence and its impact on society, particularly in the realm of politics.
Morse argues that the traditional Hollywood celebrity, once a powerful influencer, has been replaced by a new breed of celebrities - internet influencers.
Morse begins by reminiscing about the days when actors and celebrities held significant sway over public opinion. He cites examples such as Frank Sinatra endorsing Kennedy, MTV's "Rock the Vote" campaign, and Oprah's endorsement of Barack Obama in 2008. However, Morse notes that the advent of the internet and social media platforms like YouTube has dramatically changed the dynamics of influence.
The author recalls the early days of YouTube creators, initially dismissed by Hollywood elites, but who eventually emerged as influential figures in their own right. Meanwhile, Hollywood celebrities, in their attempts to adapt to the new digital landscape, often exposed their "fakeness" and "elitism", leading to a decline in their influence.
Morse points to the 2024 Kamala Harris campaign as a prime example of this shift. Despite the campaign's efforts to leverage celebrity endorsements, Hollywood's influence failed to make a significant impact. Morse argues that the real celebrities of today are internet influencers, who have gained their status not through acting, but through a variety of professions and businesses.
Morse highlights several individuals who embody this new form of celebrity, including Joe Rogan, Elon Musk, Twitch streamer Kai Cenat, and Donald Trump. According to Morse, these individuals share a common trait of authenticity, a stark contrast to the perceived artificiality of Hollywood celebrities.
Morse asserts that this authenticity resonates with the public, who have grown weary of "carefully crafted lies". He suggests that the Harris campaign's failure was due to its reliance on traditional methods of influence, while Trump's success was attributed to his embrace of the new form of celebrity.
In conclusion, Morse posits that we are witnessing a new age in society, characterized by rapid change and a preference for honesty over curated narratives. He believes that this shift played a significant role in Trump's re-election. Morse invites readers to join RedState's VIP Program to stay informed in this new age of media and celebrity.
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